Metcalfe's Market is a fourth-generation, family-owned market with two locations in Madison (Hilldale and West Towne), and one in the Village in Wauwatosa.
For a complete list of Brat Fest programming, events, and highlights, visit and follow on Facebook, Twitter, Instagram and Snapchat by Metcalfe's Market
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Over 35 years after its small parking lot start, the still-family-friendly Brat Fest features 100 free musical acts, free parking, free admission, fireworks, a carnival and of course, brats - with more than $2.3 million donated to local charities since 1983. In 2005, Brat Fest outgrew Metcalfe's parking lot and moved to Willow Island at the Alliant Energy Center. In 2001, Johnsonville came on-board as the ‘Official Brat” for the Festival. It was a way for them to say "thank you" to their customers. Tom and Margaret Metcalfe held the very first Brat Fest in front of their Madison, WI family-owned grocery store, Metcalfe's Market, with a 22” Weber Grill, a table and three chairs. Visit to learn how you can apply to be a Brat Fest charity!īrat Fest has been held every Memorial Day weekend since 1983 as a fundraiser for local charities and has grown to support over 100 non-profits today. Non-profits interested in being a Brat Fest Charity? Over $50,000 was raised for the Brat Fest charities during Build Your Own Brat Fest. We were thrilled to be able to help bring back live music at many of the participating venues. Over 180 bars and restaurants across Dane County participated, serving Brat Fest brats over Memorial Day Weekend. In 2021, the one-time only, Build Your Own Brat Fest took place. In total, over $100,000 was raised for the Brat Fest charities. Later in 2020, an online silent auction was held. In 2020, Brat Fest held a Virtual Brat Fest, allowing folks to make a monetary donation when purchasing virtual brats. While Brat Fest could not take place in 20, we found different ways to still support the Brat Fest Charities over the last two years. Visit for more details! Additional information about music, events and food will be added as we continue to get closer to the 40th Anniversary of Brat Fest. Take Your Brat to Work Day (including delivery from EatStreet), one of Wisconsin’s largest volleyball tournaments, Hot Dog Jog, Kid Zone, Sports Zone, Farm Zone / Petting Zoo, Car Show, Carnival, Sunday night fireworks and SO MUCH MORE will be coming back in 2022. Over 70 local and Midwest entertainers will be performing all weekend with headliners Joe Nichols and 38 Special playing on the Grand Stage. Brat Fest will be following all local health department & public health orders and recommendations while planning a fun and safe festival to kick off summer as we celebrate 40 years of brats! MADISON, Wis., (December 15, 2021) - Grills will be sizzling and music will be playing as the World’s Largest Brat Fest will be back on Willow Island at the Alliant Energy center over Memorial Day Weekend next year. World's Largest Brat Fest Returns to Willow Island To Celebrate 40 Years Of Brats On Memorial Day Weekend 2022!
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